As part of the Scenario Planning exercise for the Games Industry Skills Project, we have started a SWOT exercise to identify critical success factors for the Australian games industry. The exercise involves identifying the strengths, weaknesses, opportunities and threats of the games industry. We have a lot of good information about industry weaknesses, threats and opportunities but very little information on the strengths of the Australian games industry. If you would like to help us to identify critical success and strengths, please complete one or more of the below polls and/or provide us with comments about strengths of Australian games developers.
I had a poll running on opportunities for Australian games developers. Only three (3) responses, maybe because we didn’t identify enough responses or it was difficult to choose the top three. Anyway, here they are. Any others?
1) Shift from hard core to family gamers
2) Growth of the casual games market using many existing and new platforms
3) Growth of the serious games market i.e. health, education, defence, construction
4) Digital distribution allowing developers and publishers to develop original IP at lower cost
5) Greater opportunities to work in virtual teams
Although somewhat old, data from the Australian Bureau of Statistics on Digital Games Development Services, Australia 2006/2007 show an industry that is small in terms of number of developers (45) but turning over $136.9 million a year (or $3 million per developer). Nearly 80% of this income came from overseas sources. It would be great to hear from developers who are experiencing good performance about the strengths of their organisation.