Home > Scenario planning > Strengths of Australian games developers

Strengths of Australian games developers

Although somewhat old, data from the Australian Bureau of Statistics on Digital Games Development Services, Australia 2006/2007 show an industry that is small in terms of number of developers (45) but turning over $136.9 million a year (or $3 million per developer). Nearly 80% of this income came from overseas sources. It would be great to hear from developers who are experiencing good performance about the strengths of their organisation.

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Categories: Scenario planning
  1. March 10, 2010 at 5:10 pm

    A director at an online games company in Ireland responded to our post on this topic in LinkedIn:

    One of the Strengths of having an Australian development studio is the lower cost of production in Australia vs Los Angeles. It’s not the same level of savings that you’d get from going to Korea or China, but you also don’t have the language and cultural issues to deal with.

    When I was working at Pandemic Studios we had a studio and dev team in Australia. There was a substantial cost savings per developer (and overall capex savings as well). However, we sold their product based on US costs so there was an additional profit-margin built in to their work.

    I would agree that it’s difficult to find enough top-quality Australian game-makers to staff a larger project. There’s an ongoing diaspora as the most talented devs make their way abroad for higher pay, better recognition, and all of the other reasons you’ve listed.

  2. March 11, 2010 at 4:53 pm

    I’ve found a promotional flyer from the Australian Trade Commission describing the success of Australia’s digital games industry. Key points from this flyer in relation to the strengths of the industry are as follows:

    1) Australian games companies have won international acclaim for games such as Star Wars: the Force Unleashed and Clone Wars, Bioshock 2, Heroes of the Pacific, Rome: Total War, Flight Control, and Puzzle Quest.

    2) Australia has an experienced animation and digital effects industry. Convergence and collaboration across these sectors has resulted in an innovative skills pool.

    3) Local games studies have been involved in international blockbusters such as The Lord of the Ring, Harry Potter, and The Matrix films.

    4) Multinational corporations have invested in or established Australian studios, such as The Creative Assembly, Interzone, Take-Two Interactive Software, and TQH.

    5) Local games studios like Firemint, Torus Games, and BigWorld are well known around the world.

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